eBook How to Generate Regular Deals and Hot Prospects with Marketing Automation.
Modern marketing has turned traditional marketing on its head. What worked before no longer does. This is essential reading for anyone serious about scaling their business. What you would never previously consider can now produce fantastic results. You must think differently, not try to learn how Social Media Marketing works with a ‘sales now’, ‘lead generation’ frame of reference. People find it difficult to change from what they know without a clear direction. This means that those who learn and adapt take over the market rapidly.
eBook: How to Generate Regular Deals and Hot Prospects using Marketing Automation.
Modern marketing has turned traditional marketing on its head. What worked before no longer does. This is essential reading for anyone serious about scaling their business. What you would never previously consider can now produce fantastic results. You must think differently, not try to learn how Social Media Marketing works with a ‘sales now’, ‘lead generation’ frame of reference. People find it difficult to change from what they know without a clear direction. This means that those who learn and adapt take over the market rapidly. This is how Amazon took over the book industry and why Woolworths, Thomas Cook and Blockbuster are no longer with us.
This eBook will give you those key principles of change to enable you to think differently, to think ‘Deal Generation’. How to expand sales through a regular flow of hot prospects from automated online marketing.
In the past: You would cold call a prospect and develop rapport, filter, be rejected, develop to warm, then move to hot, then to a deal. To achieve this, you needed to buy in leads or have a telemarketing team and then have salespeople get them from cold and warm to hot to deal. Very expensive and inefficient.
Now: A prospect will be given a valuable free resource by you. They will then know, like, trust and believe that you are the expert in the field. Then your automated funnels and chats will filter them. Then deliver them to you warmed up. Often, they call you. Low cost and efficient.
In the past: You would employ teams of cold callers, salespeople, customer service. Expensive and inefficient.
Now: You have automated multi-media processes, so well produced they feel personal and build a relationship. Low cost and efficient.
In the past: You would value your processes and keep them a trade secret. Guarding Intellectual property that you have spent years perfecting.
Now: You give your trade secrets away for free but to a very narrowly defined target audience. You employ top copywriters to assure you get attention, expert recognition and deliver value.
In the past: You would ring a company and ask them the name of the decision maker.
Now: They expect you to know all about their company and them personally. They also will check on your company and you personally, before doing business.
The GOLDEN RULES you must follow to generate deals in the digital age:
GOLDEN RULE 1: Start thinking ‘Deal Generation’
Lead Generation has expired, as has cold calling. It was about sourcing qualified prospect cold contact details and then pushing your wares on them. ‘Deal Generation’ is about attracting qualified prospects to you, pulling them in, filtering and warming and educating them on the benefits of your products. Online marketing now offers the tools to automate all of this. This gives your business a regular flow of hot prospects ready to deal. You now can avoid recruiting, managing and motivating a constantly changing team of telemarketers to work cold leads.
GOLDEN RULE 2: Segment – Define your Niche Audience(s)
Who is your dream customer? What are their needs, wants goals and desires? You must target extremely specific profiles. Avoid the temptation to cover everyone. Companies buy from experts in their field with knowledge of their industry. Find out where these audiences spend their online time or just target exact profiles on Facebook and LinkedIn.
GOLDEN RULE 3: Attract your Target Audience
Where can you find those dream customers? Where do they congregate? What would attract them? What result do you want to give them? How can you move them away from what they are currently doing and then keep their attention? Be like a magnet drawing them in. There is an abundance of people wanting what you offer. Your challenge is defining them exactly and attracting them.
GOLDEN RULE 4: Understand the Power of Free
Countless studies on and offline have proven, for most companies, that people like things for free and take action to get them. The Internet age has developed this concept strongly and people expect it. That is why your first communication offers them a valuable gift.
GOLDEN RULE 5: Offer Immediate Value
The only reason we open emails/click links is to see how what is inside can benefit us. You must offer something valuable besides your product. In a fun way, share useful information and various tips that will help readers solve their challenges................
This eBook is essential reading which will tell you how to scale your business and get the results you dream of. Buy it now and put it into action.